Life is not what it once was. It’s normal for most of us to interact with technology in our daily lives. Companies lean on technologies to engage with customers, to help them with customer service, or enhance their customer experience through technology. Sometimes we call this “digital transformation” — something that every company is now going through (or should be). Digital transformations have the opportunity to greatly improve a company’s customer service and the overall customer experience. But companies cannot take a slow approach to implementing these technologies effectively. Consumers are used to better interactions as a result of technology, and they expect companies to rise to the occasion. We live in a fast-paced, swipe-right world and customers want efficiency, ease, and authenticity when they talk with a company. Enter the chatbot; one of the most powerful up-and-coming tools. We’re not talking Hal from the movie “2001: A Space Odyssey.” We’re talking about advanced technologies powered by artificial intelligence and machine learning that can actually listen and provide relevant material in return. These are bots that can have actual conversations, and make consumers lives better.